Volume 14 , Issue 42

1912 - Business Boomers

In the 12 October 1912, The Bemidji Daily Pioneer we ran across this tidbit concerning "Business Boomers." It was the first of a series of articles prepared for the merchant who wanted a better business, and written by Geo. E. Patterson. It appeared as follows:

"The difference between a dead town and a live town is the difference between dead merchants and live merchants. Some merchants are so dead or free from enterprise that it takes sizzling hot thrusts to awaken enough life in them to even penetrate the outermost rim of business progress. They will sit around endeavoring to catch trade that comes to town without offering inducements to draw business. They tell the public that they do not advertise int he newspapers but give their trade the benefit of the little money they might spend in advertising by giving them more for their money than the advertiser -- which they know is a falsehood. The advertiser always gives more and better goods for the money than the merchant who doesn't advertise, for the advertiser's goods are turned quicker and are always new and up-to-date. Besides the advertiser is the town boomer, while the non-advertiser is the town sponger. The advertiser, through the medium of his ads, is reaching out and bringing new people to town to trade and is thus both directly and indirectly advertising the town. There is a way in which every person trading in this town can help the town and that is to encourage enterprise by patronizing the merchant who does advertise. That's one way to boom a town that should have our admiration."

This was the first of a series of articles prepared for the merchant who wanted a better business, their aim was to be of service to the enterprising merchant.   |  View or Add Comments (0 Comments)   |   Receive updates ( subscribers)  |   Unsubscribe

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